How to Start a Speakers Bureau

Starting a speakers bureau may seem like a daunting task, but with careful planning and execution it can be a successful endeavor. The first step is to determine the purpose or focus of the bureau. Will it be general, covering a wide range of topics?

Or will it specialize in a particular niche? Once that decision is made, the next step is to identify potential speakers. This can be done through online research, attending industry events, or word-of-mouth referrals.

Once you have compiled a list of potential speakers, the next step is to reach out and contact them. It is important to have a well-crafted pitch ready when reaching out to potential speakers. In your pitch, be sure to explain what the bureau is and what its purpose is.

Also include information on why you believe the speaker would be a good fit for the bureau. If the initial contact is positive, follow up with additional information such as an overview of speaking opportunities and compensation.

  • Determine the purpose of the speakers bureau
  • Will it be to promote a company, product, or service? Or will it be to provide information on a particular topic? 2
  • Identify potential members of the speakers bureau
  • These could be employees of the company, customers, or experts in the field
  • Develop promotional materials for the speakers bureau
  • This could include a website, brochures, and business cards
  • Train members of the speakers bureau on how to effectively deliver presentations
  • This could include public speaking tips, using multimedia effectively, and handling questions from audience members
  • Schedule speaking engagements for members of the speakers bureau
  • This could involve working with event planners, finding venues, and promoting the event through marketing channels such as social media and email lists
How to Start a Speakers Bureau


How Do Speakers Bureaus Make Money?

There are a few different ways that speakers bureaus make money. The first way is by charging the speaker an upfront fee. This fee can be anywhere from a few hundred to a few thousand dollars, depending on the bureau and the speaker’s popularity.

The second way is by taking a percentage of the speaker’s fee. This is typically around 15-20%. So, if the speaker charges $5,000 for a talk, the bureau would make $750-$1,000.

The third way is by charging for expenses incurred while booking the speaking engagement. This might include travel costs, lodging, and meals. Typically, these expenses are passed on to the client (the organization hiring the speaker) but some bureaus will charge the speaker as well.

What Percentage Does a Speakers Bureau Take?

A speakers bureau typically takes a 15-20% commission on the speaker’s fee. So, for example, if a speaker charges $5,000 for a keynote speech, the bureau would keep $750-$1,000 as their commission.

How Does a Speakers Bureau Work?

If you’re looking to book a speaker for your next event, you may be wondering how a speakers bureau works. A speakers bureau is a company that represents and books speakers for events. They work with both the clients and the speakers to ensure that everyone is happy with the arrangement.

The first step is usually finding the right bureau for your needs. You can do this by searching online or contacting event planning companies in your area. Once you’ve found a few options, it’s important to vet them to make sure they’re reputable and have a good selection of speakers.

Once you’ve found the right bureau, they’ll work with you to find the perfect speaker for your event. They’ll take into consideration factors like your budget, the theme of your event, and the audience you’re trying to reach. Then, they’ll provide you with a list of options that fit your criteria.

From there, it’s up to you to choose the speaker who best fits your needs. The bureau will then work out all of the details with the speaker on your behalf, including logistics like travel and accommodations. All you need to do is show up and enjoy the event!

What is Speaker Bureau Management?

A speaker bureau is an agency that helps connect professional speakers with organizations that need keynote speakers or presenters for events. The bureau typically works with a roster of clients, helping them to identify the right speaker for their event and then managing the booking process. Speaker bureaus can be helpful for both businesses and individuals.

For businesses, working with a bureau can save time and money by taking care of all the logistics involved in booking a speaker. And for individuals who are looking to get started as professional speakers, working with a reputable bureau can help them to get their foot in the door. There are many different types of speaker bureaus, each with their own focus or niche.

Some bureaus specialize in connecting business leaders with organizations, while others may focus on motivational or inspirational speakers. There are also bureaus that work exclusively with celebrity speakers. If you’re interested in finding a speaker bureau to work with, it’s important to do your research and find one that’s a good fit for your needs.

Be sure to read reviews and ask around for recommendations before making any decisions.

How to be the Best Speaker Bureau Agent in the World?

What is a Speakers Bureau

A speakers bureau is an organization that represents and books speaking engagements for a group of clients, usually experts in a certain field. The bureau typically works with event planners to identify appropriate events for their clients to speak at, and then works to book the engagement. The services of a speakers bureau can be invaluable for busy professionals who want to capitalize on their expertise but don’t have the time or resources to do all the legwork themselves.

A good bureau will have a deep understanding of the client’s area of expertise and be able to match them with speaking opportunities that are not only relevant, but also likely to result in successful bookings. For event planners, working with a speakers bureau can save precious time and energy in the search for qualified keynote speakers. A good bureau will have a wide network of clients and be able to provide a range of options within any given budget.

If you’re considering engaging a speakers bureau for your next event, here are few things to keep in mind: 1) Make sure the agency has experience booking speaking engagements in your industry or niche – they should understand the landscape and know which conferences and conventions would be ideal for your speaker. 2) Ask about their success rate – how often do they successfully book their clients?

This number will give you an indication of both their reach and effectiveness. 3) Get referrals from other planners who have used their services – word-of-mouth is still one of the best ways to gauge whether or not an agency is worth working with.


A speakers bureau is a great way to get started in the speaking business. It can be a great way to build your reputation and credibility as a speaker. But how do you start one?

Here are some tips: 1. Find a niche. What area are you passionate about?

What do you want to be known for? This will help you attract the right clients and customers. 2. Research other speakers bureaus.

Find out what they offer and how they operate. This will give you some ideas of what to do (and not to do). 3. Create a website or blog.

This is where people will go to learn more about you and your services. Make sure it’s professional and informative. 4. Develop marketing materials.

You’ll need these to promote yourself and your speakers bureau. Include things like bios, photos, videos, testimonials, etc.